“The village Aristides Sophocles Goldsboroughs believed that the trial would bring in a lot of money, and produce a vast mass of free and profitable advertising. They were wrong on both counts, as boomers usually are. Very little money was actually spent by the visitors: the adjacent yokels brought their own lunches and went home to sleep, and the city men from afar rushed down to Chattanooga whenever there was a lull. As for the advertising that went out over the leased wires, I greatly fear th...at it has quite ruined the town. When people recall it hereafter they will think of it as they think of Herrin, Ill., and Homestead, Pa. It will be a joke town at best, and infamous at worst.* The natives reacted to this advertising very badly. The preliminary publicity, I believe, had somehow disarmed and deceived them. It was mainly amiable spoofing; they took it philosophically, assured by the local Aristideses that it was good for trade. But when the main guard of Eastern and Northern journalists swarmed down, and their dispatches began to show the country and the world exactly how the obscene buffoonery appeared to realistic city men, then the yokels began to sweat coldly, and in a few days they were full of terror and indignation.MoreLessRead More Read Less
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